serene breeze
serene breeze brings the sensuous nature and relaxing atmosphere into the vehicle. it’s focused more on the situation and mood than on the user group — designed for a relaxing ride in the evening to calm down from the stress of the day. we created a visual that has a stress-relieving effect when seen, similar to the experience inside the vehicle. to achieve this, we utilized a soft shape language along with natural textures and movements that convey the aspect of empathy.
granular fuzz
granular fuzz embodies width, freedom, and a bursting nature. It’s bold, organic, and robust, appealing to outdoor enthusiasts, rebellious individualists, and everyday adventurers. we captured the raw, untamed power of nature, blending colours associated with freedom and wide landscapes, as well as rough materials and an untamed feeling, while incorporating cinematic lighting to create a thrilling atmosphere.
aerial grace
aerial grace connects extravagance with understatement, blending orchestral elements with digital flow and balancing calm with an edgy energy. its soundscapes, crafted with maximum comfort and intricate detail, incorporate classical music instruments in epic orchestral compositions, intimate string textures, and delicate orchestral fade-outs. to capture the sensual clarity of this world, we use pure shapes and refined details—textures that feel expensive, shimmering, and exclusive. carefully placed lights and colors underscore this unique experience.
silverwaves
silver waves fits the established mercedes-benz brand world with sensually elegant, curved, familiar soft, and subtle sounds that work in the background. it is for switchers from the combustion engine who like discreet sound feedback and thus feel more comfortable than silence. we chose the delicate but dynamic movements of a kinetic sculpture as the sole conduit for this world, materializing its silhouette from layers of glass and metal that take on a character of their own.
roaring pulse
roaring pulse is extroverted and powerful. the dark, low-frequency, and brutal sound effects emphasize the connection to power development. its character addresses sports- and driving-pleasure-oriented types for whom powerful substance is important. to capture roaring pulse’s strong mood, we focused on powerful materials and shapes, enhanced by dark and dramatic lighting, combining these elements with robust movements to create a compelling, powerful, and dynamic experience.
fractal fusion
fractal fusion is the sense of anticipating an exciting, technology-driven future as imagined in the ’80s, translated into today. its extroverted sounds address the generation from their mid-30s to mid-50s who grew up in the ’80s, as well as a younger group that now celebrates the ’80s revival. nostalgic and surprising, for fractal fusion we were creating visuals with a technological and progressive shape language that captures the futuristic style, while incorporating the electric feeling and excitement into the composition and materials. we were looking for a language that reflects the ’80s translated into modern imagery.
vivid flux
vivid flux inspires associations of futuristic travel and feels like electric fields and streams that are constantly altered and transformed. it addresses a younger audience who grew up with electronic music, fans of star wars, star trek, and pod-racer sound. the sound of tomorrow is a constant flow of excitement and vibration. we mixed unexpected colours that interact with light and shadows in a dance that seems to emit endless energy. vivid flux is boundless and behaves in a way that once lived only in our imagination.
